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Conflict, competitors and coexistence

The “conflict” question

As Ledger Capital Partners continues to pioneer the strategic consolidation of South Africa’s independent accounting sector, one question keeps coming up:

“If you invest in multiple firms within the same region or network, aren’t you creating potential conflict?”

It’s a fair question. Perceptions of conflict exist, even when open conflict doesn’t.

Tensions among competitors are inevitable. Sometimes, tensions even arise within networks or individual brands.

But the old-school isolationist view – that firms must operate in silos to thrive – isn’t just outdated. It’s limiting.

Ecosystems drive value

Ledger believes in ecosystems, not echo chambers.

In a dynamic and competitive market, it’s far more powerful to build a web of complementary firms. Firms that collaborate, cross-sell, share insights. That’s better than forcing separation or disassociation, especially when every firm brings its own unique strengths and specialisations to the table.

This isn’t a zero-sum game. Clients win when firms are part of a broader network that enables better service, greater reach and more relevant expertise.

And it’s not just theory. In law, management consulting, and yes, accounting, firms within networks routinely collaborate to deliver stronger client outcomes, without compromising independence or quality.

The Ledger model reinforces the very values that matter most in professional services: independence, excellence and client service. And, by aligning with value-based billing models, integrated ecosystems encourage firms to focus on results, not hours billed.

One size doesn’t fit all

Beyond client service, there’s also strategic logic.

Not all firms are in the same stage of their growth cycle. Some are scaling. Others are consolidating. Some are planning succession. A well-structured ecosystem creates more pathways for growth – for each firm and for the collective.

So, are we conflicted?

Only if you believe the future of accounting lies in staying small, disconnected and territorial. Ledger Capital Partners believes the future lies in scale, strength and shared value. And we’re building that future. One strategic partnership at a time.